Today standard fields do not always match depending on where you are in the Marketo UI
Example: The field "Phone"
This is a standard field that in the field Management is called "Phone". In the smartlists its called "Phone" but when authoring a form its called "Phone Number".
I've seen other inconsistences throughout the platform such as "Company" vs "Company Name" or "Acquisition Program" vs "Acquisition Program name"
Marketo support calls this a "feature" for some reason and suggest that I post about here. This has caused challenges with our team as they are confused as to what field they should be using.
Adchoices