Has Marketo considered integrating with Google Hangouts (as an event partner). Hangouts are an awesome tool that can accommodate a large number of attendees. Thoughts?
YES. We're using Hangouts On Air as a great alternative to webinars. They're open to an unlimited # of participants, they're more engaging, and they allow for fun, interactive sessions with live panels. We've had great early response to this format, and we're looking into how to better manage them. We've used a registration form as more of a "sign up and we'll remind you where to be and when" to track "registrants". In order to track attendees, we're tinkering with different ideas such as a Marketo page that redirects to the Hangout so we can track who at least dropped in at some point during the Hangout.