Include conditional logic in wait steps using an "CONDITION/ATTRIBUTE" type

Include conditional logic in wait steps using an "CONDITION/ATTRIBUTE" type

We've run into a scenario where we need to include a wait step so that an alert isn't sent out prematurely after a specific triggered activity.  In this case, the alert cannot be sent out until the boolean field has changed to "NO" in CRM and then synced back to Marketo as "FALSE".

Today, there are three types of wait steps:

  1. Duration
  2. Date
  3. Token

I'm suggesting a fourth - called "Condition/Attribute".  Which would allow a lead to wait until an attribute contains a specific value.  It would look very similar to a "choice" within a flow step.  For example:

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You might ask, why not just include this as a choice within the "send alert" flow step.  The reason is if the choice isn't true, then the flow step will just be passed.  Having it as a wait step will ensure the lead cannot progress in the flow until a specific condition is true.

11 Comments
Fabian_Sockel
Level 1

We need it desperately 🙂