Highest Lead Score

[Anonymous]

Hi - we score our leads across ~30 topics (eg. shoes, shirts, pants, belts, etc.). Each topic has it's own custom lead scoring field.

I'd like the ability to look across all 30 lead scoring fields to determine which topic they score highest in, in order to drive a segmentation and deliver content that matches their interests.

[Anonymous]

Brent, not a bad idea and always agree building more logic/math operators in Marketo, but if you're using SFDC or another CRM, you can use its calc engine as a workaround in the meantime.

[Jon_Wu]

We use a webhook to do this, but a Salesforce formula seems like a great way to do this as well. The advantage of a webhook is that you don't have to wait for any sync, but we have had some data consistency issues just FYI. Sometimes Marketo doesn't like to update everything as expected at scale.