One of the question I get the most often when training Marketo customers is how can create fields that are attached to leads only in the context of a program. An example of this is sending invites for an event and ask for preferences in a field on the form, such as which track they will want to follow, what timeframe they would want to come, etc...
For a few quarters now, SFDC has offered the possibility to add custom campaign member fields. This idea would be to enable programs in Marketo to support similar custom member fields, but also some standard campaign member fields that are not currently mapped, such as the member status date.
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