We use (like a lot of people) both Marketo and Google Analytics. However, the way Google Analytics tracks uniques and pages views uses a different methodology than Marketo - and frankly I think their method is a better one (Javascript vs. Log files which tend to be overrun by bots). What I'd like to see is Marketo, rather than trying to redo the functionality of Google Analytics instead focus on pulling in data from GA and aligning it with Marketo. So, when I look at a landing page report, it would be great to have the GA data right there to get an accurate conversation rate. I'm sure other people will have other examples - but at the basic level, getting uniques and page views from GA in Marketo would simplify my reporting greatly.
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