Engagement Program - Leads starting from specific emails!

Engagement Program - Leads starting from specific emails!

It would be great to have an option to place contacts in Engagement Programs starting from an specific email/asset instead of from the very top. Also the option to skip certain emails.
4 Comments
Anonymous
Not applicable
This would be a great idea! 

There are currently work arounds of course (building out campaigns to send through an email blast before automatically pushing them to nurturing), but I think enough people would use this feature that it would be worth the R&D to build it in. 

Engagement Programs are definitely awesome, but also require a few more features to really shine. 
Anonymous
Not applicable
We plan on building in a feature called Skip rules that will address skipping emails.  What's the use case to have a lead start receiving the 3rd piece of content versus the 1st?
Anonymous
Not applicable
The goal is to leverage engagement programs reporting capabilities but being able to have seasonal assets that all members can receive. We run nurture programs for clients where the early stage stream is ongoing (not limited to certain #assets). At the moment you can move email/programs around but this means that some of them might miss the asset (e.g. members at the top of the funnel). By having this feature you would be able to manually skip memeber of receiving certain assets and ensure everyone receives a seasonal topic (e.g. EFY article) around same time and it's part of your engagment program reporting (vs having just a standard separate program for that asset). What are your thoughts around this?
kh-lschutte
Community Manager
Status changed to: Open Ideas