Enable "acquired by" program info to sync with SFDC campaigns

Enable "acquired by" program info to sync with SFDC campaigns

Knowing the number of leads and which leads have been acquired by a given program is a key KPI.

It would be absolutely great to have the same info in salesforce. This would require that a specific field be created in the campaign member object in salesforce and that this field be sync'ed with the Marketo program "Accquired by" field.

Furthermore, it might possible in SFDC to import leads in a campaign, making that SFDC campaign the de facto acquisition campaign in SFDC, in which case it would make sense that the sync'ed program becomes the acquisition program in Marketo.

My 2 cents

-Greg

2 Comments
Stephanie_Beal
Level 1

Hi Greg - do you know of a way to pull the 'acquired by' individuals into a Marketo smart list (or by some other method within the program)?

Thanks,

Stephanie

kh-lschutte
Community Manager
Status changed to: Open Ideas