It would be great to have a subject line guidance tool within Marketo itself. Whilst we can use the excellent A/B testing capabilities most users today are going to third party websites such as Over 4 Million Subject Lines Tested. #1 Free Tool for Email Marketing - SubjectLine.com and other websites to get email subjects tested and evaluated (against criteria such as length, words, mobile suitability etc). If we could instead easily do that within the platform that would be useful.
In addition if Marketo could use all of the valuable data gained from email over the years and somehow plug that into the guidance that would be even better.
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