Hi there,
I think it'd be great to have the feature, perhaps through the use of tokens or some other functionality, where you could set up a Sales Alert to tell your sales team when an existing lead fills in a web form with new contact data, and what the changes in data are.
So, you'd be able to set up a sales alert when a Data Value Change occurs to say "Your contact has changed their response to this question from X to Y". As far as I can see, there's no built in way of pulling in the previous data, without setting up a custom field to capture the 'old' data; to do this across multiple fields is a bit unwieldy.
James
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