Create "Unsubscribed from" column

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Create "Unsubscribed from" column

I have to monitor our monthly number of unsubscribes. And while I can create a smart list to see how many folks have unsubscribed from specific emails, I'd like to be able to have that view available to me as a column when I view the list of people. So when exporting the data, I can use that data point for further digging into data. 

1 Comment
cagarwal
Level 2

It appears this data can be retrieved using Advance Report Builder in Marketo. The report builder lets us pull data in many useful ways for our email drops.