Automatic Email Program Program Status Update

Automatic Email Program Program Status Update

I am a big fan of program statuses.  It's always worth the extra time to build in a couple of smart campaigns (which can be cloned of course) to update these statuses based on lead behaviour.

However, surely there must be a away of automating this for email programs, which are the most often used for most I would imagine.

Although I can clone these campaigns, they still require work and as we use so many I am sure the productivity gains would be huge.

For example, I have 2 campaigns.  Campaign 1 listens for delivery, open, click and unsubscribe and the flow then updates the status depending on what happened.  Campaign 2 listens for a sceific click to act as converted.

Plus of course, after the email flow to send I have to update all leads to Sent.

Plus if for soem reason I can't clone and am starting from scratch, or cloning a template, there is a lot more work to do to specify the email in the triggers, the if choices and the program to be update in the if choices.

I just think there could be a more elegant way of doing this in the background with the program simplu prompting the use for the converted links from the email and everythig else being handled by the program.
2 Comments
Anonymous
Not applicable
Mark, it just so happens that our newest release (click on the What's New? icon on the left side bar) introduces our new Email Program type! It does exactly what you requested and more! Here's a link to the recording of the Marketo's Final Release of 2013 webinar we did a week or so ago. http://pages2.marketo.com/final-release-dec13-presentation.html

E
njoy and happy holidays!
kh-lschutte
Community Manager
Status changed to: Already have it