For email alerts or interesting moments, the {{trigger.name}} returns an information that is not really for the audience receiving the alert or reading the IM: sales and telemarketers.
We can use programs tokens in some situations, but the this prevents the creation of centralized IM and alerting programs.
So it would be great of each asset could have a friendly name that would be entered when creating it and available in a {{trigger.friendly name}} token
-Greg
.png)