Our environment consists of 23 country workspaces and lead partitions. One of those workspaces is a "Center of Excellence" (CoE) workspace that contain program templates that can be cloned and then customized by that country marketer (with all of the pre-built smart campaigns in place). We also want to offer up a library of reusable assets - specifically emails and landing pages - that the global marketers can use in their local campaign activities. As you know, you cannot create a standalone asset outside of a program (in Marketing Activities). Even if we create a single program to store all of these assets, Marketo still does not allow you to clone individual assets (within a program) to other programs in different workspaces. When there's a desire to re-use an asset from another program in another workspace, you must take the following steps:
That's a lot of overhead when needing just one asset. It would make our lives so much easier if we could simply clone individual assets from one program/workspace to another.
So then we thought, let's just create these in Design Studio. The problem here is you cannot clone an asset in DS into a program (in Marketing Activities) that exists in a different workspace.
Today, this is a much more complex/tedious process:
And then when someone wants to use the asset in their program, they must first:
Ideally, here's how we would like the entire workflow to work (a 2-step process vs. 9 steps):
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