The suggestion is to add to the list of trigger tokens a new set of trigger tokens for Marketo Program triggers:
- Added to Engagement Program
- Engagement Program Cadence Changes
- Engagement Program Stream Changes
- Program Member Data is Changed
- Program Status is Changed
The primary use case would be the {{trigger.Name}} token, which could be used in the above triggered campaigns to populate the Program Name in a flow step to enable program-level changes at a global level.
For example, in our instance, we need to populate a Program Member Custom Field (PMCF) with a common value whenever a lead reaches success in a program. Currently, we have to add the flow step in each individual program to set the PMCF. If we had a trigger token, we could have a single global campaign that could populate the PMCF across campaigns. Here's an example of the campaign setup:
Smart List:
Program Member Status is Changed
--- Program: Is Any
--- Success: True
Flow:
Change Program Member Data
--- Program: {{token.Name}}
--- Attribute: [PMCF]
--- New Value: [value]
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