Add Time to Wait Step Date Token

Add Time to Wait Step Date Token

I think the new date token functionality is great, but it would be even better if we were able to add a time to the date token in a wait step.

This would allow us to send a webinar reminder an hour before the start time, without having to specify in each program.

All we would need to do is create a custom token for the program call Start Date/Time.



7 Comments
Anonymous
Not applicable
This would save some time
Anonymous
Not applicable
This is a great idea!
Anonymous
Not applicable
I would absolutely love this!

We are setting up an automated system to remind our sales people to gill out a survey after they have a meeting. For now, I'm settling for sending this email at 3:00 p.m. on the day of the meeting...but it would be really useful to send one hour after the meeting. We've got all of the data coming through an API, bringing the date and time in the way Marketo formats it - just need somewhere to plug it in.
Rachel_Egan
Level 7

Looks like this was updated in 2013. Are there any plans to incorporate this?

Grégoire_Miche2
Level 10

Another usage of this would be to send email at a specific time that relates to the lead's time zone.

-Greg

Rachel_Egan
Level 7

This would be extremely helpful! We send the same email across the board, but would like it to be delivered at different times based on their time zone. Right now, we have to run separate smart campaigns for each segment and it becomes messy.

kh-lschutte
Community Manager
Status changed to: Open Ideas