I would like the ability for Marketo to be able to see the data layer objects on a page in order to use that data as part of triggers and filters in smart campaigns. This could be part of AEM integration with Marketo as well possibly.
Example Use case - Leadscoring:
Right now Marketo can only rely on URL structure and parameters in order to identify content type on a web page. This is limiting on our website as we have very complicated content with a lot of attributes to it that won't work in the url structure. Our site is utilizing tags in AEM to populate Data Layer objects to populate this data into other Adobe products such as Adobe Analytics and Adobe Target. If we could access the data layer objects this would make this task much easier
.png)