Email flow / non-responder accuracy

Level 2

Email flow / non-responder accuracy

We recently did an email campaign where the smart campaign "flow" was

Send Email 1 (middle data line in diagram below)

Wait 4 days

Send email 2 to non-responders. (upper data line in diagram below)

Does Marketo gauge the non-responders from Sent or delivered emails?

Where does the discrepancy arise from between the opened emails in the first mail and the sent emails in the second mail?


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