Creating a webinar report

Not applicable

Creating a webinar report


I am a very inexperienced Marketo user and have been asked to come up with a report to track webinars. Here is the information I am after:

# of people who registered (broken out by clients and prospects)

# of people who attended (broken out by clients and prospects)

# of people contacted following the webinar (from our call center)

How many progressed in a sales process following the webinar

How many closed for new business or add on business as a result of the webinar

Ideally, I'd like to create an automated report I could have sent to me on a regular basis or pull when I need it. I'm hoping I could get some ideas as to where to begin with how to build this report within Marketo. I feel like I should be able to get the fields organized once I have an idea as to the layout of the report. Any help would be greatly appreciated. Thanks in advance for your help,