Improve our personalized content marketing.

Rolling out RTP, adding a crazy amount of segmentation to our database, fixing our website's performance issues, retargeting, and STILL creating content an insane amount of quality fresh content... send coffee

Re-certification, become a champion (hopefully), winning a Revvie, get to and enjoy the Summit, getting DB size down to a manageable level (back in compliance), data enrichment/enhancement, optimization of programs!

Recertify

Maintain Champion Status

Get Analytics certified

Figure out Dynamics re Marketo

Implementing RTP and moving to multi-touch attribution.