DAY TO DAY:

• Develop and execute email programs to include: nurture, trigger, stage, and retargeting campaigns within the Marketo platform
• Ensure consistent data flow and reporting between Marketo and Salesforce.com
• Vigorously monitor, analyze and report on email campaign results and KPIs, highlighting successes, trends and opportunities to enhance and improve effectiveness
• Design, build and maintain templates, campaigns, and segmentation lists
• Define segmentation of customer and prospect data to support campaign strategy and marketing tactics
• Propose and execute A/B and multivariable testing on emails and landing pages to maximize ROI
• Stay abreast of best practices, current trends and technology developments in demand generation
• Develop and update data model, field mapping, and field definitions for all objects in Marketo
• Other duties and marketing responsibilities as assigned

EDUCATION/EXPERIENCE:

• Bachelor’s degree in marketing or business, or equivalent work experience
• 5+ years of hands-on experience in business-to-business (B2B) marketing automation tools
• Vast Experience with Marketo (Expert Preferred) and Salesforce.com
• Relevant BA/BS degree required

OTHER NOTABLE SKILLS:

• Expert knowledge of marketing and data quality best-practices, digital marketing and demand generation
• Strong marketing strategy and analytical skills in order to test and analyze workflow, content, lead scoring and tactics for improvement
• Strong understanding of the web, CMS, and related technologies - HTML/CSS/JavaScript experience is preferred
• Ability to effectively define and communicate issues and opportunities at all levels of the organization
• Experienced in list management and cleansing tactics
• Thrive under pressure and tight deadlines in a fast paced forward driven environment
• Willingness to jump into the work and be nothing but result driven