Level 1

Marketing Operations Position Available for Marketing Automation Professional in NYC

Marketing Operations is a discipline within Global Marketing and Events that improves the organization’s efficiency and effectiveness. Reporting to the Head of Marketing Operations, the Marketing Operations Associate is critical to creating a foundation of excellence through the design of insight driven capabilities, implementation and facilitation of scalable business processes, instillation of best practices and metrics and through the use of technology.

Technology/Project Management and Reporting & Analytics:

• Manage the day-to-day operations of our marketing automation system, Marketo; monitor, test, enhance and improve system performance on an ongoing basis; assess and ensure quality of lead database

• Identify and ensure projects on the roadmap support business objectives

• Act as a project manager to oversee and manage functional and technical specifications, test plans and user acceptance tests for projects focused on automating or improving efficiency including

    o Leading meetings, preparing agendas and documenting meeting outcomes and next steps

    o Documenting “as is” and new data and project workflows

    o Independently identifying and analyzing risks/problems and recommend solutions

• Conduct assessment of existing marketing reports (lead management, KPI and ROI) and research, conceive and design new reports and dashboards to showcase marketing effectiveness

    o Socialize reporting with marketing, sales, management, etc., manage objections, and secure buy in, as     appropriate

• Experiment with new concepts, research new approaches and test new technologies (e.g. predictive analytics)

• Manage and support integrations between Marketo and other marketing systems including but not limited to SFDC, Cvent, and Sitecore

Vendor Management:

• Manage strategic relationships with technology vendors

• Proactively meet with vendors to share wish list and discuss product roadmap

• Review renewals, secure buy in and manage internal approvals

Support foundation of Marketing excellence/Training:

• Develop training materials and plan for on-boarding new and existing Marketo users

• Ensure marketing processes and best practices are well documented

• Formulate vision and strategy for addressing challenges and implementing scalable solutions

• Undergraduate degree in business (e.g., Finance, Economics) or Marketing required

• 5+ years of project management experience, including the large-scale rollout of applications to sales and marketing audiences; project management qualifications would be a plus as well as familiarity with project management lifecycle processes

• 5+ years of experience using marketing automation (Marketo) and/or event management (Cvent) tools in an internal or agency role preferably in the financial services industry

• Demonstrated ability to develop and rollout strategic programs with an emphasis on measurement

• Fundamental understanding of how marketing initiatives drive leads and impact sales

• Deep, working knowledge of processes related to event management, marketing automation, CRM, and content management platforms

• Strong process orientation, problem solving and troubleshooting skills

• Ability to manage projects and multi-task in a fast-paced, deadline-driven environment

• Exceptional communication skills with an ability to communicate business and technical concepts to stakeholders at all levels of the organization

• Must possess a consultative approach and easily develop rapport and trust with multiple individuals

• Collaborative and highly organized, detail and process oriented self–starter with the ability to influence across cross-functional areas

The Operations team is part of the Global Marketing
& Events organization within Moody’s Analytics
Moody's is an essential component of the global capital markets, providing credit ratings, research, tools and analysis that contribute to transparent and integrated financial markets. Moody's Corporation (NYSE: MCO) is the parent company of Moody's Investors Service, which provides credit ratings and research covering debt instruments and securities, and Moody's Analytics, which offers leading-edge software, advisory services and research for credit and economic analysis and financial risk management. The Corporation, which reported revenue of $3.3 billion in 2014, employs approximately 9,900 people worldwide and maintains a presence in 33 countries. Further information is available at
Moody’s is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, sexual orientation or any other characteristic protected by law. For San Francisco positions, qualified applicants with criminal histories will be considered for employment consistent with the requirements of the San Francisco Fair Chance Ordinance and, for all other applicants, qualified applicants with criminal histories will be considered for employment consistent with the requirements of applicable law.
MIS and MSS Candidates are asked to disclose securities holdings pursuant to Moody’s Policy for Securities Trading. Employment is contingent upon compliance with the Policy, including remediation of positions in those holdings as necessary.

If you are interested, please go to :Moody's - Job details to apply.