Level 10 - Community Advisor

Re: Why acquisition program is not tagged with uploaded leads?

Acquisition Program will only get written when the person is created. If the person was created in Marketo without an Acquisition Program, it will remain blank.

You can manually change Acquisition Program using a data value change in a smart campaign, but you want to be really strategic about this to make sure that it accurately reflects your program/person history.

Amy Goldfine
Marketo Champion & Adobe Community Advisor