Introducing Adobe Customer Journey Analytics B2B Edition

[Jon_Chen]

We’re excited to announce the launch of Adobe Customer Journey Analytics B2B Edition—a powerful new application that delivers comprehensive, cross-channel analysis and visualization across the complete B2B customer journey. 

B2B Edition enables you to explore every stage of the buyer journey at the individual, buying group, account, and opportunity levels. It provides a holistic view of stakeholder engagement across channels—from first touch to retention and growth—surfacing actionable insights to help you deliver meaningful experiences at every step. 

By connecting marketing efforts directly to revenue outcomes, B2B Edition helps align your marketing and sales teams to optimize customer experiences, scale pipeline, and drive strategic growth across the complex B2B lifecycle.  

Want to dive deeper? Learn more about Adobe Customer Journey Analytics B2B Edition or reach out to your account director for additional details. 

[vaibhav1995]

This is a fantastic step forward for B2B analytics. Having a dedicated B2B Edition for Customer Journey Analytics that enables analysis at the account, buying group, and opportunity levels is a game-changer. The ability to connect engagement across channels and tie it directly to revenue outcomes not only enhances visibility but also strengthens alignment between marketing and sales.

Looking forward to exploring how this will help in uncovering deeper insights across complex buyer journeys and driving more strategic decisions.