Exciting News: Marketo Acquires Bizible

Marketo Employee
Marketo Employee

Dear Marketo Customers,

Today, Marketo is proud to announce that it has acquired Bizible, a best-in-class provider of marketing attribution and planning software.

This is the largest acquisition in Marketo’s history, and one that combines two industry-leading complementary solutions, allowing us to further empower you with the tools you need to reach your customers more effectively. With game-changing performance data, analytics, and revenue measurement capabilities, Bizible shares Marketo’s commitment to providing innovative and robust solutions that drive real marketing results.

The combined product power of our two companies’ products presents untapped potential for the Marketing Nation, and I am eager for you all to learn more about the exciting Bizible product features and integrations that are on the horizon. Some of this will be unveiled this week at Marketing Nation Summit, with more to come in the months ahead.

In the meantime, and for those of you who are current Bizible customers, it is business as usual, with Marketo’s commitment to the Marketing Nation unchanged: we remain focused on delivering you the best engagement platform that helps you to build lasting relationships with your customers and drive growth.

As always, please do not hesitate to reach out to your usual points of contact with any questions, and thank you for being a Marketo customer!


Steve Lucas



For more information, see the press release here.