Integrating Google Analytics with Marketo

Anonymous
Not applicable

Integrating Google Analytics with Marketo

Hi All,

I represent NetElixir and we have started using Marketo as the primary email marketing solution. Many of our lead generation pages are using Marketo forms and landing pages right now. I want to track each and every lead on the Marketo forms using Google Analytics. In that context,

  • Is there a specific solution which will help?
  • Is there some tweak possible using the Google Analytics user-id option ?
  • Is there a single solution to add GA code to all Marketo landing pages ?

Thanks,

Subramanian S

Account Manager, NetElixir.

Tags (1)
3 REPLIES 3
Edward_Masson
Level 10

Re: Integrating Google Analytics with Marketo

I tend to just create custom fields to accommodate for UTM stamping for URL parameters and forms.

With a few smart campaigns to listen for and stamp the fields.

Anonymous
Not applicable

Re: Integrating Google Analytics with Marketo

I am sorry. I did not get your point. How can we let GA track the pages?

How to insert the code ?

Thanks,

--

SUBRAMANIAN S

ACCOUNT MANAGER, SEARCH MARKETING

<http://www.netelixir.com/>

609.945.2568

WATCH THE 2014 X=EXPERIENCE VIDEO

<https://www.youtube.com/watch?v=L5sluLeMxJ4>

<https://twitter.com/netelixir> <https://www.facebook.com/netelixir>

<https://www.linkedin.com/company/netelixir>

On Wed, Aug 19, 2015 at 12:31 AM Ed Masson <marketingnation@marketo.com>

Jessica_Kao3
Level 10 - Champion

Re: Integrating Google Analytics with Marketo

You can add the GA tracking code to the template of all your landing pages and then you don't have to add them one at a time.