Can someone please help me?
I have created a Marketo landing page, with an option to fill out a form, for one of my best performing keywords. Before using the URL in adwords, do I need to add the Google Analytics tracking code to this Marketo Landing page?
If yes, how would I go about doing so?
Look forward to hearing from you!
You don't need to... but it's a good idea in general. You'd add the script to the header of the Landing Page template.
Smarter play... Do some ad tracking with smart campaigns inside Marketo!