Cloning landing pages vs. scalability

[Anonymous]

Hello Marketo community,

I'm hoping one of the brilliant marketers here can help me solve a problem we are facing. 

Like all integrated marketing campaigns, we are using several tactics like display ads, email, social, sem etc. that push to Marketo landing pages.  Right now, we are cloning landing pages for each of these tactics because we want to see how each tactic is contributing to the campaign.  This means there could be 25-50 cloned landing pages based on the campaign...and this is just for 1 campaign.  So as we make tweaks to the landing page headlines, body copy, buttons etc. we need to modify 25-50 pages.  Then if we multiply that by the number of campaigns, we need an army of people to maintain to ensure all pages are updated.

I find it hard to believe that this is the only way to provide the visibility and detail on how each tactic is doing.  Is there a way to create only 1 or 5 (max) landing pages and have all tactics drive to that 1 landing page while maintaining the visibility on how much traffic/clicks/conversion is coming from each of the tactics?

Thanks everyone!

[Grégoire_Miche2]

Hi Evan,

In order to maximize your chances to get an answer, you shoud rather post your questions to "Products". read here: Getting the most of the community when you have a Marketo question

The community is quite full of answers on this, but to make it short:

• You can captures sources using UTM parameters in the incoming URLs and and capturing these in the forms with hidden fields and therefore have 1 LP per content and not 1 LP per content x Channel
• You can work on better integrating Marketo with Google Analytics with some JS that will post Marketo form events to GA and enable you create more accurate visit/conversion stats in GA, which is required since Marketo Landing Page performance will not distinguish the channels
• You can use Courtney Grimes​ excellent posts Google Analytics and Marketo: Events and Forms and APIs, Oh My!  and here Integrating Google Analytics with Marketo  to create even more advanced activities in Marketo

-Greg

[Anonymous]

Thanks Gregoire, I knew there was another way.  I'll post to the products section.  We don't use Google Analytics.  We use a tool called AT Internet.  Anyone you know familiar with that tool?

[Grégoire_Miche2]

Hi Evan,

I am not familiar with this solution, but I would be surprised if they had no way to capture events through a JS library.

-Greg