Post originally appeared on The Mind-Hive. If you're a Marketo Champion (current or alumni), we want to open source this effort and help elevate your expertise, brand championship, and overall mindshare. See the first post about the difference between a Hive-Mind and a Mind-Hive
As I sit on the bus for my morning commute, with Mt Rainier looming over the freeway, I can't contain the motivation for writing this post. Marketo Summit 2018 is over, but I'm still feeling rippling aftershocks. Plenty of other folks will be writing more thorough recaps than I can hope to accomplish in the next 30 minutes, but I did want to share a few fun things.
During the Q&A for my session, someone (please comment so I can know your name) asked me flat out when I'd be making more Marketo-Fu videos. If you've missed these, there are 40 live, unedited training videos on YouTube to help new users get started and advanced users to keep ramping up the maturity curve. It needs to be said that I found it extremely humbling and gratifying that those videos have helped so many people. I had at least a couple dozen folks thank me for them or ask me if I was the same Joe from Marketo-fu. The dark-hearted consultant in me just died of happiness to know that a project born of laziness was actually useful. The original intent of Marketo-Fu was to not burn client hours on 30-minute calls to explain minutiae, like how to create user roles. It's the core tenet of marketing automation: anything you have to do more than once, you shouldn't have to do more ham once! I'm still working through the details of where this new Marketo-Fu sandbox would need to exist, but I fully plan on new videos soon, and very soon. More tk...
Every year, the krewe is re-energized by what we learn at Summit, and the people we talk to. Last year, we stopped doing regular krewechats for a two reasons. First, a few of us had some big life changes, like moving across the country for AWS or finding out a little one was diagnosed with Leukemia (please send Dory Viscogliosi your love, her youngest is just as small and fierce as her template ). Second - and just because we're being totally honest here - we didn't think it mattered. We had high hopes for getting Marketo's attention for creating a custom revvie award for that level of advocacy, but it didn't materialize. Fast-forward to this year, with the faces of Marketo HEROES blown up on 50 foot banners right on Mission street and throughout Moscone... well, it was reinvigorating. Our current plan is to meet monthly, with our first video being next week to do a full Summit debrief. Stay tuned for that chat! Maybe soon we could get Sarah Kennedy on one, since we're like besties now
No one has ever accused me of doing things halfway. Between what I do as part of my job at AWS to train hundreds of Marketers to leverage our full tech stack to deliver measurable results for the business, to being a Marketo Champion, President of the Champion leadership committee, and Marketo-Fu/Krewechatter extraordinaire, I'm calling my shot and I'm taking aim. In 2019, I intend to win the Revvie award for Marketer of the Year, and I sincerely hope if you're reading this that you'll join me in this crusade and give me a run for the money!
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