For one reason or another, a majority of the leads you acquire will be recycled. Don't let the money you've spent go to waste! Here's how to implement a sweet recycle nurture to make sure you're getting the most bang for your buck!
First - Find where the fall of is in your buyer journey!
To do this you'll need 3 essentials built out within your instance.
Second - Pick your nurture type & build it out!
Third - Make sure you report on the success of our nurture!
Remember the original reporting from a few paragraphs ago? Make sure you subscribe to those reports and ensure that what you have running in your nurture program is still addressing your top recycle reasons! Also be sure to run your nurture performance reports based on recycle reason and recycle stage. Answering the questions: How is it performing based on recycle reason and how is it performing for MRLs versus SRLs?
To get more detail on what you need to report on funnel fall out, build your nurture, and even sell this project to internal stakeholders, watch my Adobe Session:
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