Game of Clones: Download Materials!

Level 10 - Champion Alumni
Level 10 - Champion Alumni

It's hard to believe Summit is over! My brain is still trying to process everything that it absorbed (especially everything about ABM), and hey – if I ever recover from the cold-med-induced haze I've been living in for the past 3 days, I think I'll have some actionable takeaways for my team!

If your situation is anything like mine, you'll spend your coffee time on Monday morning trying to corral all your feverish notes into some kind of coherent narrative that justifies the trip. What best practices can you implement now? What improvements can be made with the help of a vendor partner? What can you do in the next quarter to improve process, and in the next year to prove ROI?

Those are some fun questions to answer, and doing it well always makes it easier to justify the trip next year... Obviously so there can be more learning, and, um... #shenanigans. Sooooo... To help in that endeavor, I wanted to share my session materials again here in the community. If you attended my session, thank you so much. If you missed it– hey, I get it, there were so many fantastic sessions to choose from... But I don't want you to miss out on this either!

I had a blast teaching you guys how we approach the engagement engine at STANLEY, and even moreso in creating/recording all the materials. So without further adieu, use the below materials to rev up your engagement engine and make some dramatic process improvements that will help you prove ROI through your content marketing, enforce consistency and compliance across your team, and save you a metric boat-load of time.

I look forward to seeing each and every one of you next year at Summit, and hope I can give something like this back to the community again soon!


18-page Step-by-Step Guide


Like I said in my session, when you play the Game of Clones, you win or you die. But fear not! With this guide, you'll bask in the sweet luminous glory of R'hllor's light and, um... not die. In these pages, I delved into excruciating depth so that any member of your team, regardless of their level of Marketo-fu, can follow the steps and deliver flawless content programs in your instance that provide scalability for the future!

Let the Force Flow Through You

A Primer on Tokens (video)

The Full Game of Clones Demo Experience! (video)

View the Session Recording here!