Certification Question

SOLVED

Certification Question

A lead is deemed sales ready. How can this be communicated to sales?

A. Lead Status

B. Send a marketing email

C. Send the lead an alert

D. Add to Engagement Program

I was thinking about C but I was really confused with the wording. Please check and suggest the correct answer.

Q: Role of CEO, Marketing, Sales, CRM

CEO : Company Strategy

Marketing : Demand Generation

CRM: Have the past details of the opportunity

Please suggest if the above is correct?

Harish Gupta
1 ACCEPTED SOLUTION

Accepted Solutions

Re: Certification Question

Hi Harish Gupta​ ,

Communication to sales could be done through more than 1 method like Sending alert (Snapshot below) or through MSE

pastedImage_1.png

But given the options in this specific question, the right option would be through "lead status"

Best Always,

Karan Hari

Karan Hari
Senior Product Manager - Marketo Engage

View solution in original post

4 REPLIES 4

Re: Certification Question

Hi Harish Gupta ,

The answer to the first question is A - Lead Status. It cannot be C because the option says "Send the LEAD an alert"  not send Sales Owner an alert. pastedImage_0.png and  pastedImage_1.pngare clearly the wrong answers to this question.

pastedImage_4.png- This is correct!

Best Always,

Karan Hari

Karan Hari
Senior Product Manager - Marketo Engage

Re: Certification Question

Hi Karan,

Thanks for the reply.

I was confused that Lead status is the just the indication for Sales. But they mentioned in the question about "communicated to sales". Don't you think that communication should be by sending an email only?

Thanks

Harish G

Harish Gupta

Re: Certification Question

Hey Harish Gupta​ ,

Just wanted to check if the above response answered your query? Feel free to reach back in case of any further questions. In case the above response answered all your queries, please mark it as Answered as it will aid and help in future searches.

Best Always,

Karan Hari

Karan Hari
Senior Product Manager - Marketo Engage

Re: Certification Question

Hi Harish Gupta​ ,

Communication to sales could be done through more than 1 method like Sending alert (Snapshot below) or through MSE

pastedImage_1.png

But given the options in this specific question, the right option would be through "lead status"

Best Always,

Karan Hari

Karan Hari
Senior Product Manager - Marketo Engage