Reference URL for previous topic: Program Fundamentals!
Here are the next 5 questions from Targeting & Personalization section. This section is completely focussed on correct and incorrect usage of tokens, folder tree structure and how tokens will be inherited, purpose of default value in token, difference between smart list and segmentation, requirement of dynamic contents etc.
As promised here are your 5 questions:
Q. 1. What is a prerequisite for using dynamic content?
a. Emails are active
b. An approved snippet
c. An approved segmentation
d. Activity log tracking is active
Q. 2. Which three steps should a marketer use to make an unsubscribe page appear in the reader's local language?
a. Update the individual languages and set your default
b. Create a smart list for each preferred language
c. Create a segmentation for language with a segment for each preferred language
d. Create the content block on the landing page as dynamic, selecting the preferred language segmentation
e. Create the content block on the landing page as dynamic, selecting the preferred language smart list for each language
Q. 3. If you set up tokens at the folder level, what type of token will you see on any program within that folder?
a. Local Token
b. Inherited Token
c. Overridden Token
d. Lead Token
Q. 4. What always precedes the name of a program token?
Q. 5. Which of the following is not a commonly used segmentation?
c. Product Interests
Submit your answers below in the comment and then we can have further conversation. I will get you the correct answer after receiving your comment.
Sant Singh Rathaur
Thank you for the study questions! They are helpful.
I believe the answers are: