The Essentials of Account-Based Marketing

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The Essentials of Account-Based Marketing

Published on Jul 19, 2016

Marketo’s ABM Authorities, Heidi Bullock and Mike Telem share their insights into the essentials of account-based marketing. They cover:

  • Defining and identifying the RIGHT target accounts
  • Engaging target accounts across multiple channels in a personal, relevant manner
  • Understanding what to measure and when so you can optimize programs for optimal results
  • Collaborating with sales in a way that’s never been easier
  • Plus, peek in Marketo’s own playbook – how we scale ABM to WIN

Slides can be found here
Part 1: The basics of ABM: Click here.

Part 2: ABM- The Marketo Story: Click here