Omnitracs, a transportation/supply chain software provider, is seeking a Marketing Operations Specialist to
collaborate with internal marketing groups to create, manage and optimize digital campaigns/programs, lead nurturing, lead routing and re-engagement programs to create high-quality opportunities for our B2B channels. This role is responsible for the setup, deployment, and management of automated campaigns in Marketo, including integration of all campaign assets.
The ideal candidate is an experienced marketing professional who is passionate about process, driving simplicity from complexity, team collaboration and enjoys being hands on within Marketing Automation and CRM software. You will have a proven track record in maintaining and improving marketing automation efforts in a fast-paced environment. You’ll have excellent reporting skills and the ability to not only gather the appropriate data, but also glean insight and take action to improve the performance of marketing initiatives. As part of our highly collaborative team, you will not only support the strategic focus of the business development and marketing team, but also bring enthusiasm and new ideas to help grow the business and enhance the operational efficiency for the company.
Marketo certified and Salesforce Lightning experience preferred. Role is based in our corporate offices in downtown Dallas, TX.