Wow! Great questions. I’ll answer some of these andMahesh Jeswani (the product manager driving this project) can add more color.
Is there a limit to the number of accounts you can have in ABM, and if so what is the limit?
What is the pricing for ABM?
There is no explicit limit to the number of Named Accounts you can create. However, the pricing of ABM is based on the number of Named Accounts you want to create. (similar to the pricing based on number of leads for our core Marketing Automation product).
For information on pricing/tiers, please contact your account manager.
Will the accounts in Marketo tie to "SFDC Accounts?"
Yes. In fact, Named Accounts can be created based on CRM accounts as a starting point. As new contacts are added to the CRM account, they will automatically be added to the Named Account in MKTO.
How does it handle form submits, as far as company name, if it's not an exact match? (fuzzy logic, for example)
We will be using a combination of email domain, company name and inferred IP to match new people to Named Accounts. There is also a notion of Strong Matches and Weak Matches. For strong matches (we are very sure the new person belongs to a particular Named Account) we automatically do the connection. For weak matches (we think the person belongs to a particular Named Account), we flag/surface them as such and users of the product can do the linking.
Regarding the matching logic. When looking at company name, there is some data normalization (eg: stripping incs) we do while doing the comparisons.
Is AMB within the regular Marketo application, or does it link out (similar to the community)?
It is a Marketo Application we have built from the ground up. The only similarity to the community is that it will be a tile in “My Marketo” and clicking on it will open in a new tab.
How does ABM handle parent accounts vs. child accounts?
We have built the data model of ABM to support multi-level hierarchy. However, the V1 version of the product will not be leveraging it. It is on MJ’s short/mid term roadmap.
How intuitive is the new tool, and what kind of training is available?
The new tool is built on top of our existing platform so many parts of it would be intuitive for MKTO customers (eg: Lists, leveraging Named Accounts in campaigns, Dashboards). Some parts would require some form of documentation/training (eg: Discovery). There will be extensive documentation on the docs site. A lot of folks internally have been trained to support our customers.
Will the API be available on the 23rd?
We expect it will be released Mid-Late October. That said, we could probably share details of the API functionality earlier.
We have experienced lag time in Marketo activity logs since the last release. Is this related to ABM?
Not at all related. Please contact support for us to troubleshoot.
Hope this helps.
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