Effective account-based plays and programs

[Anonymous]

Hey Darrell,

We're lucky because we get to see what multi-channel ABM programs are working for our customers everyday! Check out these two guides for examples of effective plays and how to make them happen:

ABM Playbook​

Using Direct Mail in Your Account Based Marketing​

Always happy to bounce ideas around for your specific business, prospects and goals too!

[Darrell_Alfons2]

great resources Samantha Patterson​, very comprehensive, I'm excited to dig in, and would love to chat about this further.