[FAQ attached below this article]
In 2020, we are improving critical parts of the underlying Marketo Engage infrastructure including Batch campaigns processing in addition to the Trigger campaign improvements that were made in 2019. These investments will result in faster batch processing, shorter lead time with large email sends and faster segmentation processing for an overall faster batch campaign processing rate. The improvements are targeted to rollout starting June, and customers should observe noticeable improvement in rate of processing of their scoring and data.
In order to accomplish these improvements and for customers to fully realize the value of these investments, on August 31, 2020, Marketo Engage will implement a new retention policy specifically for Send & Delivered Email activity. Under this policy, data for these two activity types will be stored for a rolling 90-day period from the activity date. This is a change from the current default retention period of 25 months.
Upon the policy taking effect, data older than 90 days for these two activities will be pruned and no longer available for export. Anything referencing a Smart List with the “Was Sent Email” and “Was Delivered Email” filters (including NOT Was Sent and NOT Was Delivered) must be updated to ensure the maximum lookback date is 90 days – any date range greater than 90 days will not return results.
NOTE: Aggregated data – including Reports, Dashboards, and Analytics – will not be affected by this change (unless they reference a Smart List with these activities). The new policy will not affect any activity type other than Sent and Delivered (for example, Was Opened activity data is not affected).
We suggest running a process to export to an external system ahead of the end of the rolling 90-day window. You will need to create this before the new retention policy takes effect August 31, 2020. Information on how to export activities using APIs can be found on our Developers Documentation website.
We appreciate you understanding as we move toward an enhanced Marketo Engage experience for all customers.
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If you are not using an Email 2.0 template, then adding Predictive Content in your email can be done simply by tagging an image in your template as a Marketo Editable Image Element. See docs how to do this: https://docs.marketo.com/display/DOCS/Email+Template+Syntax#EmailTemplateSyntax-Elements and code example below: <div class="mktoImg" id="exampleImg" mktoName="Example Image" mktoImgLink="http://www.marketo.com"> <a><img style="border:10px solid red;"></a> </div>
In the Fall '16 product release, we upgraded the user interface for the Predictive Content (formerly Content Recommendations) application and also added Predictive Content for email. Predictive Content is the place to nurture and engage your web visitors and email recipients with the most relevant content, powered by machine learning and predictive analytics to boost your content consumption, increase engagement rates and deliver more conversions at scale. This doc explains how to access the new Predictive Content App. NOTE: The Predictive Content App is a separately sold product by Marketo. It rolls out for existing Predictive Content App customers (and older RTP customers who had content recommendations) by mid-January 2017. On your My Marketo page, if you see the Predictive Content App tile (image below), click on it and this will take you to the new Predictive Content App. On your My Marketo page, If you have the Real-Time Personalization App tile (image below), click on it and access the Predictive Content App through the drop down menu in RTP via the Content Analytics or the Predictive Content link (image below). If you do not have any of these tiles in you My Marketo Page, Predictive Content is not enabled on your account. The new Predictive Content App looks like this: For Documentation and more Info please see: Predictive Content - Marketo Docs - Product Docs