Sent & Delivered Email Activity – Retention Policy Change FAQ

[FAQ attached below this article]


In 2020, we are improving critical parts of the underlying Marketo Engage infrastructure including Batch campaigns processing in addition to the Trigger campaign improvements that were made in 2019. These investments will result in faster batch processing, shorter lead time with large email sends and faster segmentation processing for an overall faster batch campaign processing rate. The improvements are targeted to rollout starting June, and customers should observe noticeable improvement in rate of processing of their scoring and data.


In order to accomplish these improvements and for customers to fully realize the value of these investments, on August 31, 2020, Marketo Engage will implement a new retention policy specifically for Send & Delivered Email activity. Under this policy, data for these two activity types will be stored for a rolling 90-day period from the activity date. This is a change from the current default retention period of 25 months.


Upon the policy taking effect, data older than 90 days for these two activities will be pruned and no longer available for export. Anything referencing a Smart List with the “Was Sent Email” and “Was Delivered Email” filters (including NOT Was Sent and NOT Was Delivered) must be updated to ensure the maximum lookback date is 90 days – any date range greater than 90 days will not return results.


NOTE: Aggregated data – including Reports, Dashboards, and Analytics – will not be affected by this change (unless they reference a Smart List with these activities).  The new policy will not affect any activity type other than Sent and Delivered (for example, Was Opened activity data is not affected).


We suggest running a process to export to an external system ahead of the end of the rolling 90-day window.  You will need to create this before the new retention policy takes effect August 31, 2020.  Information on how to export activities using APIs can be found on our Developers Documentation website.


We appreciate you understanding as we move toward an enhanced Marketo Engage experience for all customers.