Smart List that will updated lead source based on UTM Parameters

Level 2

Smart List that will updated lead source based on UTM Parameters

Hello marketo community!


I am seeking to improve how I am tracking and counting leads coming via search activity. I am currently measuring these leads via UTM parameters (Source=SEM) which shows me a lead who has come through SEM and converted on our website. However, the lead source does not reflect that he lead was acquired via this channel, therefore muddying the data.

Has anyone set up a flow that would execute something like:

  • If LT UTM Source Parameter = SEM > Update Lead Source to = SEM"

Thank you!

2 REPLIES 2
Level 7 - Champion Alumni

Re: Smart List that will updated lead source based on UTM Parameters

If that's what you wish to do a simple Change Data Value smart campaign triggered when lead is created will do the trick...

Level 6 - Champion Alumni

Re: Smart List that will updated lead source based on UTM Parameters

Screen Shot 2018-01-10 at 10.40.13 AM.png

Screen Shot 2018-01-10 at 10.40.52 AM.png

Important to note that you typically don't want to overwrite Person Source, that's why the Person Source is Empty filter is important.