Pass Leads Between Two Marketo Instances

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Anonymous
Not applicable

Pass Leads Between Two Marketo Instances

Anyone heard of or know how to pass leads between two separate marketo instances? I.e. A partner who also uses Marketo is paying us to do lead gen, and we implement a form on our site. Could we easily push it from there to the partner's Marketo database?

12 REPLIES 12
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Re: Pass Leads Between Two Marketo Instances

As far as I'm aware, this isn't very easy to do. Maybe something with the API? But I feel like they wouldn't be pushing this as an easy-to-use feature because of the regulations around collection/storage of personal information as well as opt-ins, etc.

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Re: Pass Leads Between Two Marketo Instances

Technically it's possible - it would be ugly through the API. A simpler solution would be connecting to a data warehouse platform like Informatica. I am with Dory though, it isn't something you should want to do with opt-in and other regulations.

How far are you trying to lead gen for them? Can you just use a Form they build and place it on your websites? Are you going all the way to where you are ready to send them to a Salesforce instance?

Marketo -> Marketo sync should definitely be last resort and even then I would say don't do it.

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Level 10 - Community Moderator

Re: Pass Leads Between Two Marketo Instances

You can, both simply and scalably, echo Marketo form data to two different Marketo instances at the same time.

I wouldn't push back on this the way Dory and Chris are. Truly *syncing* 2 instances --sure, that'll be painful and prone to errors and security vulnerabilities. Merely pushing form posts to 2 instances -- painless and, for situations like yours, powerful.

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Re: Pass Leads Between Two Marketo Instances

Ooh, leave it to Sandy to come up with an awesome idea! Upon posting the info can go to multiple systems. Love the idea!

Level 10 - Community Moderator

Re: Pass Leads Between Two Marketo Instances

Yep, goes hand-in-hand with the Munchkin altIds parameter.  You can have a Marketo form associate leads on multiple instances, just as Munchkin can cross-post actions to multiple instances.

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Level 3

Re: Pass Leads Between Two Marketo Instances

Wondering whether you can set up a form and dependent on the actual field values entered then pass them into different Marketo instances?

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Level 10 - Community Moderator

Re: Pass Leads Between Two Marketo Instances

Yes. The form would naturally need to live in one of the instances. but you could then stop that form's submission in the onSubmit ​event and submit using the other form on the background instead. A bit of custom JS is necessary.

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Level 3

Re: Pass Leads Between Two Marketo Instances

thank you

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Anonymous
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Re: Pass Leads Between Two Marketo Instances

Hi .Sanford Whiteman​,

We have a situation where we need to create a lead in instance B based on the form fill out of instance A. The problem here is we have different pod urls for instance A (//app-sj25.marketo.com) and B (//app-sjf.marketo.com).

Is it possible to create leads in instance B based on the form fill out of instance A?

Thanks.