New Filters in Marketo Engage!

Marketo Employee

New Filters in Marketo Engage!

Hello Marketo Nation,


Smartlist Filters are a powerful core features in Marketo that help you set your criteria for selecting audience. As a part of Predictive audiences(Sensei/Artificial Intelligence-based predictions for leads), we introduced 5 new filters in the Smart Lists.

 

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We have the following five predictive filters as a part of Predictive Audiences:

  • Likely to Attend
  • Likely to Register
  • Likely to Unsubscribe
  • Lookalike of Program members
  • Lookalike of Smartlist members

 

How can you use them today?
Currently, we have released these features as a closed beta.  Get a headstart on exploring this latest & new features by joining our Beta program by signing the Adobe DX Closed Beta Agreement (and specify, kumbi@adobe.com as your Adobe Contact)! 

 

Beta Instructions and Feature overview

 

Know more about the Predictive audiences and Beta program from the link below:

https://nation.marketo.com/t5/Product-Discussions/New-AI-features-in-Marketo-Join-the-Closed-Beta-Pr...

 

Questions? Send us an email at sreekanth.reddy@adobe.com or kumbi@adobe.com