Looking into a one to one sync for Marketo & SFDC

Anonymous
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Looking into a one to one sync for Marketo & SFDC

I am looking into moving from SQL sync to SFDC to 1:1 sync with Marketo : SFDC.

That  means only anonymous and Bogus stays in Marketo the rest of the leads will be sync to SFDC.

If this happens I am thinking what should I be looking out for the following:
1. Add to SFDC campaigns flow
2. Sales Alerts
3. Lead scoring that says sync to SFDC once reaches threshold score
4. Historical Campaigns

Will this not be done if I sync all leads first. Because the logic is if the lead is in SFDC, than they will be sync to SFDC campaigns as campaign members right.

What is the best practice - please help - tight on time lines to do this

Thanks


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Anonymous
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Re: Looking into a one to one sync for Marketo & SFDC

Hi Bamah >
I don't quite understand your question. We do a 1:1 sync. You just change your lead lifecycle to include sync to SFDC when a lead moves from anonymous to new.
Adam