KPIs for ROI from Marketo/CRM (Salesforce)

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Re: KPIs for ROI from Marketo/CRM (Salesforce)

Hi David Gaible

I would love to hear how did you do that, the Marketing-Generated pipeline using standard, out-of-the box Revenue Cycle Explorer reports.

I am trying to set that up as well, and I fail to bring the MQL's into this.

I can bring opps info, program info, and all of that stuff, but to connect them to MQL this is something I cant accomplish using the Revenue Cycle Explorer reports.

I would like to say this, in each month (or any other time frame) we had X amount of MQLs which generated X amount of Dollar.

Thanks,

Roni