SOLVED

Is it normal to have higher bounce rates in summer?

Go to solution
Highlighted
Anonymous
Not applicable

Is it normal to have higher bounce rates in summer?

I know people go on vacation in the summer, especially in Europe, so maybe it's not the quality of my emails.... but I am noticing what appears to be a seasonal increase in bounce rates and a decline in deliverability.

Is this normal?

Thanks!

1 ACCEPTED SOLUTION

Accepted Solutions
Highlighted
Level 5

Re: Is it normal to have higher bounce rates in summer?

HI Katharine - I think it is normal depending on the company.  A big chunk of our customesr are in Europe so the dreaded summer dip is something we are very use to.  We tend to slow down our content efforts mid-July through August and focus on September 1st, when our numbers quite literally rebound overnight.  If your bounce rates and deliverability numbers do not approve as summer ends, I would definitely take a look at other reasons behind the drop.

View solution in original post

4 REPLIES 4
Highlighted
Level 5

Re: Is it normal to have higher bounce rates in summer?

HI Katharine - I think it is normal depending on the company.  A big chunk of our customesr are in Europe so the dreaded summer dip is something we are very use to.  We tend to slow down our content efforts mid-July through August and focus on September 1st, when our numbers quite literally rebound overnight.  If your bounce rates and deliverability numbers do not approve as summer ends, I would definitely take a look at other reasons behind the drop.

View solution in original post

Highlighted
Anonymous
Not applicable

Re: Is it normal to have higher bounce rates in summer?

Awesome - thanks! This is helpful.

Highlighted
Level 5

Re: Is it normal to have higher bounce rates in summer?

Fully agree - we do the same, especially for countries like Sweden where it's impossible to contact people in the summer.

Highlighted

Re: Is it normal to have higher bounce rates in summer?

For us sometimes it's July/August because of people going on vacation, or switching jobs, maternity leave.  But I also see a high bounce rate during the December/January times for the very same reason.