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Inactive Leads

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Inactive Leads

I'm trying to identify leads that have not interacted with our emails in the past year.  Looking at the logic below - would you say that the translation is:

Lead was created on or before 1/1/2016 but was not delivered ANY emails (meaning could have been sent multiple emails but not delivered any of them vs. maybe not delivered several but not all?  I'm looking for the ALL counts.  Thank you

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Level 10 - Champion Alumni

Re: Inactive Leads

And Delivered means they may have been Sent an email, but Marketo assumed (or knows) it was Delivered.

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Re: Inactive Leads

This list will tell you anyone in your database who was created on or before 2016, and was not delivered any email in 2016. If a person had a single email delivered in 2016, they will not appear on this smart list.

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Level 10 - Champion Alumni

Re: Inactive Leads

And Delivered means they may have been Sent an email, but Marketo assumed (or knows) it was Delivered.

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Re: Inactive Leads

Thanks Josh