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Forms in email - clicked link tracking?

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Level 6

Forms in email - clicked link tracking?

Hi everyone

I've been playing around with a form in email (hat tip to this great Email on Acid blog post!)

Here's the code:

<tr>
<td align="left"><form method="get" action="https://www.gadventures.com/search">
<input type="text" name="q" placeholder="Where to next?" style="background-color: #eeeeee; border: 0; font-size: 16px; line-height: 22px; padding-left: 4px; color: #2d2d2d; font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"/>
<input type="submit" id="search" value="search" style="display:none;"/>
</form>


</td>
<td align="right" style="padding: 0 10px;"><label for="search" style="cursor: pointer;"><img src="https://arcdn.net/ActionRocket/Blog-article/search-in-email/search.png" alt="Search" width="39" height="39" style="display:block;"></label></td>
</tr>

Would a click or press of "enter" to search in the email result in a Marketo Clicks Link in Email action? Doesn't look like it does. That makes it tough to evaluate success, although I guess we could just do it via Google Analytics...you do lose all the Munchkin tracking though, which is great for lead scoring.

Any ideas?

1 ACCEPTED SOLUTION

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Level 10 - Community Moderator

Re: Forms in email - clicked link tracking?

To get the Munchkin association, this should work:

<input type="hidden" name="mkt_tok" value="##MKT_TOK##">

But the Click Link tracking rewrite isn't gonna happen. (Would you trust it anyway? )

View solution in original post

4 REPLIES 4
Highlighted
Level 10 - Community Moderator

Re: Forms in email - clicked link tracking?

To get the Munchkin association, this should work:

<input type="hidden" name="mkt_tok" value="##MKT_TOK##">

But the Click Link tracking rewrite isn't gonna happen. (Would you trust it anyway? )

View solution in original post

Highlighted
Level 6

Re: Forms in email - clicked link tracking?

Thanks Sanford! Just to be totally clear, the value in "##MKT_TOK##" would be our Munchkin ID?

Highlighted
Level 10 - Community Moderator

Re: Forms in email - clicked link tracking?

Nope, literally "##MKT_TOK##".

Highlighted
Level 6

Re: Forms in email - clicked link tracking?

Hmm....I wouldn't have guessed that!