Branded Email Tracking Links for Multiple Domains

Branded Email Tracking Links for Multiple Domains

We are using Marketo for three separate business lines that are sharing leads, but we aren't using workspaces, so we have come across a few interesting challenges. Most recently we needed to figure out how to use the Track Links feature for each company. Initially we sent a test email from CompanyB via an admin account that had the email branding domain for CompanyA. That's when we noticed that the links were showing CompanyA's domain.

The fix for this is actually very simple. If you have your email CNAME setup for multiple domains you can use each of them as the default branding domain in a separate user account.

Since we have three domains I created a generic email address for each and added each as a new user with an admin role. In each account I went to the Email section under Admin and changed the default branding domain to correspond with that particular business line. In the Marketo Product Docs it states, "Every time you create a new email the default values you set will be used.  The change is only applicable to you and not for other Marketo users."

The trick is that whichever account created the email, whether by cloning, using a template or coding from scratch, gets to own the links within it. So if you are in CompanyC's account and you clone an email created by CompanyA, the new email will now attribute all links to CompanyC.

Here's an easy way to remember how it works...

She who creates, dominates.

10 REPLIES 10

Re: Branded Email Tracking Links for Multiple Domains

Interesting, but what about non-admin accounts (i.e. the accounts that actually create emails in real life!)?

Re: Branded Email Tracking Links for Multiple Domains

A full admin can give an existing role access to the Email Admin area without granting full admin accessibility. It's not ideal but that would be one way to do it if your admin isn't the same person that's creating the emails.

Re: Branded Email Tracking Links for Multiple Domains

... if your admin isn't the same person that's creating the emails.

Hmm... I would never give creatives access to any part of the Admin area.  All I need is them changing settings without corresponding DNS changes!

I look forward to the expansion of this functionality to all users.

On a related note, it's very hard to get answers about the state of SSL click tracking. I imagine this technology is in flux (in a good way).

Re: Branded Email Tracking Links for Multiple Domains

I will post on that article with info about how secure tracking links currently works if you purchase it. We're making improvements there as well, but it's currently somewhat basic.

Re: Branded Email Tracking Links for Multiple Domains

We are working on making this a much better experience. We understand that, while you can achieve some of this today (as you noted), it's not good enough for all users in the subscription.

FYI Frank Passantino

Anonymous
Not applicable

Re: Branded Email Tracking Links for Multiple Domains

Tara, we are working on a better experience than what you described above. I tried replicating what you have described: CNAME setup for multiple domains creating users with an admin role, went into the email section under Admin and changed the default branding domain, but was unsuccessful.

Do you have time this week or next to chat about this? I would love to learn more about how you accomplished this and can provide some insight into what we are thinking to provide a better experience to accomplish this. My email address is fpassantino@marketo.com.

Re: Branded Email Tracking Links for Multiple Domains

Hi Frank Passantino,

Are you working on improving the multi-domain support or just the link branding ?

If the whole multi domain is the target, give a look here: and do not hesitate to come back to me if I can be of any help.

-Greg

Level 2

Re: Branded Email Tracking Links for Multiple Domains

Hi Frank and Tara - Did you both get a chance to syn on this? We are are also in a situation where we would need to be able to choose branding domain for our email links.

I would definitely like to learn more about how we can perhaps adopt the same workaround that Tara did as well as get an update on what Marketo is presently doing to make this functionality available.

Peter

Anonymous
Not applicable

Re: Branded Email Tracking Links for Multiple Domains

Peter--can you reach out to me directly: fpassantino@marketo.com. I would love to learn more about your use case as well.