A/B testing - am I doing something wrong?

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A/B testing - am I doing something wrong?

I have been doing email subject line A/B test with a 50/50 split -   every time it says the challenger is 0 opens,   I dont think people are even getting the different subject line?

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7 REPLIES 7
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Re: A/B testing - am I doing something wrong?

Hi Amanda,

You question belongs to the  Products  section. Read here to learn more.

Hard to answer your question without screenshots of how your A/B test is setup.

Best regards,

Greg

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Re: A/B testing - am I doing something wrong?

Just did - I did attach a photo and excel doc

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Re: A/B testing - am I doing something wrong?

Hey Amanda Sharples,

Could you also include a screenshot of your Control panel to see if there's anything missing?

Emma

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Re: A/B testing - am I doing something wrong?

Trying to insert images but Marketo is'n't letting me I'll try again soon

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Level 5 - Champion Alumni

Re: A/B testing - am I doing something wrong?

Hi Amanda

Are you running a Champion / Challenger or are you using the A/B Testing features in the Email Program Type?

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Re: A/B testing - am I doing something wrong?

Is it possible to say both?

In my event program  I right clicked the email, and put "new test"

it is there where it shows champion/challenger and do subject line as a 50/50 split

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Level 5 - Champion Alumni

Re: A/B testing - am I doing something wrong?

Hi Amanda,

Ok so what you are showing me is Champion/Challenger Test - Champion Challenger Tests do not work in Batch - Only Trigger and Nurture Streams: Champion/Challenger: Approve Your Email Test - Marketo Docs - Product Docs

If you want to run a test on a Batch send you're better off using the A/B testing feature in an email program that you can nest in your event program (Add an A/B Test - Marketo Docs - Product Docs )

Or failing that, finding a way to turn the smart campaign where you send the email into a trigger type campaign