Spam email is a form of commercial advertising which is economically viable because email is a very cost-effective medium for the sender. If just a fraction of the recipients of a spam message purchase the advertised product, the spammers are making money and the spam problem is perpetuated.
Literally, because of this Monty Python bit.
When we send out unsolicited emails, the IP address used is monitored by Spam Listers, like SpamCop, Baracuda, etc.
Marketo assigns our IP addresses. If they don’t catch things in time, all emails sent from that IP will be blocked
Smart List to find Spam Traps:
This is a list that you'll want to hold onto, monitor and perfect. This is a list that you'll want institutionalized on all of your email campaigns. Suppress these people!!!
Create a smart list where email address starts with "info@"
Add them to your Suppression list
Email Bounces Soft, email is any, minimum number of times = 3
Email Bounces - email is any, reason contains: spam, invalid, spamcop, blocked
Add to your suppression list
You'll eventually find leads like this, where there's a flurry of clicks but no web pages visited. This is due to the spam scanner clicking the link to prove to itself it's a redirect, then abandoning the click so it never trips Munchkin
There are a lot of other things you have to watch out for with Spam Traps. I'll update this blog as I find them. If you have some, feel free to contribute!
You must be a registered user to add a comment. If you've already registered, sign in. Otherwise, register and sign in.